Jude JussimJul 26, 20212 min readWriting as a Team Sport When done well, a joint effort between a subject matter expert (SME) and a specialty writer can result in an excellent blog or article...
Jude JussimFeb 2, 20211 min readMake Things Easy for Your ReaderEven a minor rough spot in your writing can interrupt the reader’s flow, cause distraction, and turn their attention elsewhere.
Jude JussimNov 3, 20202 min readThe Road to Your Business Targets Selling clothing? You market it to those who wear it (and their gift-buying friends and relatives), and shape your message accordingly....
Jude JussimSep 1, 20202 min readThe Marketing Power of Stories Emotional response is the reason why stories have been used to carry messages since civilization's dawn. When you tell stories in marketing,
Jude JussimAug 22, 20202 min readGetting Emotional: Marketing and the REAL Big BenefitsEmotional connection is the engine of effective marketing—even business-to-business marketing.