When done well, a joint effort between a subject matter expert (SME) and a specialty writer can result in an excellent blog or article...

Even a minor rough spot in your writing can interrupt the reader’s flow, cause distraction, and turn their attention elsewhere.

Selling clothing? You market it to those who wear it (and their gift-buying friends and relatives), and shape your message accordingly....

Emotional response is the reason why stories have been used to carry messages since civilization's dawn. When you tell stories in marketing,

Emotional connection is the engine of effective marketing—even business-to-business marketing.