Writing as a Team Sport
When done well, a joint effort between a subject matter expert (SME) and a specialty writer can result in an excellent blog or article...
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Jude Jussim
- Feb 2, 2021
- 1 min
Make Things Easy for Your Reader
Even a minor rough spot in your writing can interrupt the reader’s flow, cause distraction, and turn their attention elsewhere.
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Jude Jussim
- Nov 3, 2020
- 2 min
The Road to Your Business Targets
Selling clothing? You market it to those who wear it (and their gift-buying friends and relatives), and shape your message accordingly....
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Jude Jussim
- Sep 1, 2020
- 2 min
The Marketing Power of Stories
Emotional response is the reason why stories have been used to carry messages since civilization's dawn. When you tell stories in marketing,
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Jude Jussim
- Aug 22, 2020
- 2 min
Getting Emotional: Marketing and the REAL Big Benefits
Emotional connection is the engine of effective marketing—even business-to-business marketing.
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