Writing as a Team Sport
When done well, a joint effort between a subject matter expert (SME) and a specialty writer can result in an excellent blog or article...
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Jude Jussim
Feb 2, 20211 min
Make Things Easy for Your Reader
Even a minor rough spot in your writing can interrupt the reader’s flow, cause distraction, and turn their attention elsewhere.
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Jude Jussim
Nov 3, 20202 min
The Road to Your Business Targets
Selling clothing? You market it to those who wear it (and their gift-buying friends and relatives), and shape your message accordingly....
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Jude Jussim
Sep 1, 20202 min
The Marketing Power of Stories
Emotional response is the reason why stories have been used to carry messages since civilization's dawn. When you tell stories in marketing,
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Jude Jussim
Aug 22, 20202 min
Getting Emotional: Marketing and the REAL Big Benefits
Emotional connection is the engine of effective marketing—even business-to-business marketing.
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