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    Writing as a Team Sport
    Jude Jussim
    • Jul 26, 2021
    • 2 min

    Writing as a Team Sport

    When done well, a joint effort between a subject matter expert (SME) and a specialty writer can result in an excellent blog or article...
    4 views0 comments
    Make Things Easy for Your Reader
    Jude Jussim
    • Feb 2, 2021
    • 1 min

    Make Things Easy for Your Reader

    Even a minor rough spot in your writing can interrupt the reader’s flow, cause distraction, and turn their attention elsewhere.
    6 views0 comments
    The Road to Your Business Targets
    Jude Jussim
    • Nov 3, 2020
    • 2 min

    The Road to Your Business Targets

    Selling clothing? You market it to those who wear it (and their gift-buying friends and relatives), and shape your message accordingly....
    5 views0 comments
    The Marketing Power of Stories
    Jude Jussim
    • Sep 1, 2020
    • 2 min

    The Marketing Power of Stories

    Emotional response is the reason why stories have been used to carry messages since civilization's dawn. When you tell stories in marketing,
    1 view0 comments
    Getting Emotional: Marketing and the REAL Big Benefits
    Jude Jussim
    • Aug 22, 2020
    • 2 min

    Getting Emotional: Marketing and the REAL Big Benefits

    Emotional connection is the engine of effective marketing—even business-to-business marketing.
    4 views0 comments

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