Blog | jussim.com

Writing as a Team Sport

When done well, a joint effort between a subject matter expert (SME) and a specialty writer can result in an excellent blog or article...

Make Things Easy for Your Reader

Even a minor rough spot in your writing can interrupt the reader’s flow, cause distraction, and turn their attention elsewhere.

The Road to Your Business Targets

Selling clothing? You market it to those who wear it (and their gift-buying friends and relatives), and shape your message accordingly....

The Marketing Power of Stories

Emotional response is the reason why stories have been used to carry messages since civilization's dawn. When you tell stories in marketing,

Getting Emotional: Marketing and the REAL Big Benefits

Emotional connection is the engine of effective marketing—even business-to-business marketing.