WEBSITE COPY AND CONTENT
Whether you need a new website or an update, we make sure you have a website that works. We write copy that lets people find what they want and move around the site easily. Our sites capture and hold the reader with informative, easy-to-read copy, whether your organizational focus is healthcare, sustainability, technology, or other complex topics.
A well-crafted navigational structure can make the difference between an effective site and one that users leave quickly. The proper structure provides a good sense of the site's full content, no matter what page you are on.
Serious, But Relaxed
We use comfortable, conversational language. Web readers scan, so complex sentences can be hard to follow. Even serious information requires copy that is relaxed—but not chatty. We work with you to develop the messaging for the site as a whole and each of its sections.
Finding the SEO Balance Point
There are many ways that copy can help achieve search engine optimization (SEO). Some of them produce some pretty ugly web pages. We try to strike a balance between using basic techniques to help get people to your site, and having something worth reading when they get there.
We work closely with web designers to be sure that the themes of your site are reinforced both verbally and visually. Your website is most powerful when copy and graphics work together to support your positioning and reach your targets.
Explore our website portfolio page. Then, please reach out for help in developing or updating your website copy, or creating content related to healthcare, technology, sustainability or other complex topics. There is no charge for the initial consultation.