Newsletters and Articles |
 |
Recent Newsletters
Fall 2011: Who Are Your Communication Targets?Download PDF file
Summer 2011: Steering Clear of Green Marketing Traps
Download PDF file
Early Spring 2011: Search Engine Rankings: (Quality) Content is Key
Download PDF file
Fall 2010: 5 Reasons Why Your Nephew Shouldn't Do Your Website
Download PDF file
Summer 2010: The Hip Bone's Connected to the Back Bone, the Back Bone's Connected to the....
Download PDF file
Articles and Past Newsletters
Green Marketing
Print Marketing Materials: Sustainable ChoicesGreener Marketing: The Medium is (Part of) the Message
Marketing and Sustainability
Marketing Copy
Using Customer Quotes to Improve Your MarketingMarketing Copy: Print vs. Web
The Voice of Your Business
Getting Emotional: Marketing and the REAL Big Benefits
Show and Tell
Copywriting vs. Strategic Communications
Developing New Marketing Copy: A Catalyst for Strategic Clarity
Marketing and Design
Good Websites Lack Depth: Thoughts on Functional Website DesignWhy Choose a Writer Who Works Well with Designers?
The Marketing Process
"Brainy" Tips for Marketing SuccessEconomizing on Marketing: Good Savings vs. Bad Savings
Marketing in Challenging Times
The Marketing Power of Stories
Search Engine Optimization: Content is Key
Marketing Resolutions for the New Year
Warning Signs of Outdated Marketing Material
On Using a Communications Consultant
Writing Marketing Copy: Of Haircuts, Competence and ExpertiseUsing a Business Writer
Ten Reasons to Use a Writing Consultant
