Newsletters and Articles
Recent Newsletters
Spring 2008: Marketing Copy: Print vs. WebDownload PDF file
Winter 2008: Marketing in Challenging Times
Download PDF file
Fall 2007: Search Engine Optimization: Content is Key
Spring 2007: The Voice of Your Business
Winter 2007: The Marketing Power of Stories
Articles and Past Newsletters
Marketing Copy
Getting Emotional: Marketing and the REAL Big BenefitsShow and Tell
Copywriting vs. Strategic Communications
Developing New Marketing Copy: A Catalyst for Strategic Clarity
Marketing and Design
Good Websites Lack Depth: Thoughts on Functional Website DesignWhy Choose a Writer Who Works Well with Designers?
The Marketing Process
Marketing and SustainabilityMarketing Resolutions for the New Year
Warning Signs of Outdated Marketing Material
Five Thoughts on Marketing in Uncertain Times
On Using a Communications Consultant
Writing Marketing Copy: Of Haircuts, Competence and ExpertiseUsing a Business Writer
Ten Reasons to Use a Writing Consultant
