Newsletters and Articles |
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Recent Newsletters
Late Fall 2009: Print Marketing Materials: Sustainable ChoicesDownload PDF file
Fall 2009: Greener Marketing: The Medium is (Part of) the Message
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Spring 2009: "Brainy" Tips for Marketing Success
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Winter 2009: Economizing on Marketing: Good Savings vs. Bad Savings
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Articles and Past Newsletters
Marketing Copy
Marketing Copy: Print vs. WebThe Voice of Your Business
Getting Emotional: Marketing and the REAL Big Benefits
Show and Tell
Copywriting vs. Strategic Communications
Developing New Marketing Copy: A Catalyst for Strategic Clarity
Marketing and Design
Good Websites Lack Depth: Thoughts on Functional Website DesignWhy Choose a Writer Who Works Well with Designers?
The Marketing Process
Marketing in Challenging TimesThe Marketing Power of Stories
Search Engine Optimization: Content is Key
Marketing and Sustainability
Marketing Resolutions for the New Year
Warning Signs of Outdated Marketing Material
On Using a Communications Consultant
Writing Marketing Copy: Of Haircuts, Competence and ExpertiseUsing a Business Writer
Ten Reasons to Use a Writing Consultant
