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Newsletters and Articles

Recent Newsletters

Spring 2008: Marketing Copy: Print vs. Web
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Winter 2008: Marketing in Challenging Times
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Fall 2007: Search Engine Optimization: Content is Key

Spring 2007: The Voice of Your Business

Winter 2007: The Marketing Power of Stories


Articles and Past Newsletters

Marketing Copy

Getting Emotional: Marketing and the REAL Big Benefits

Show and Tell

Copywriting vs. Strategic Communications

Developing New Marketing Copy: A Catalyst for Strategic Clarity

Marketing and Design

Good Websites Lack Depth: Thoughts on Functional Website Design

Why Choose a Writer Who Works Well with Designers?

The Marketing Process

Marketing and Sustainability

Marketing Resolutions for the New Year

Warning Signs of Outdated Marketing Material

Five Thoughts on Marketing in Uncertain Times

On Using a Communications Consultant

Writing Marketing Copy: Of Haircuts, Competence and Expertise

Using a Business Writer

Ten Reasons to Use a Writing Consultant

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