Newsletters and Articles

Share/Bookmark

Recent Newsletters

Summer 2010: The Hip Bone's Connected to the Back Bone, the Back Bone's Connected to the....
Download PDF file

Spring 2010: Using Customer Quotes to Improve Your Marketing
Download PDF file

Late Fall 2009: Print Marketing Materials: Sustainable Choices
Download PDF file

Fall 2009: Greener Marketing: The Medium is (Part of) the Message
Download PDF file

Spring 2009: "Brainy" Tips for Marketing Success
Download PDF file

Winter 2009: Economizing on Marketing: Good Savings vs. Bad Savings
Download PDF file

Articles and Past Newsletters

Marketing Copy

Marketing Copy: Print vs. Web

The Voice of Your Business

Getting Emotional: Marketing and the REAL Big Benefits

Show and Tell

Copywriting vs. Strategic Communications

Developing New Marketing Copy: A Catalyst for Strategic Clarity

Marketing and Design

Good Websites Lack Depth: Thoughts on Functional Website Design

Why Choose a Writer Who Works Well with Designers?

The Marketing Process

Marketing in Challenging Times

The Marketing Power of Stories

Search Engine Optimization: Content is Key

Marketing and Sustainability

Marketing Resolutions for the New Year

Warning Signs of Outdated Marketing Material

On Using a Communications Consultant

Writing Marketing Copy: Of Haircuts, Competence and Expertise

Using a Business Writer

Ten Reasons to Use a Writing Consultant