Newsletters and Articles

<<< back to list

Why Choose a Writer Who Works Well with Designers?

In these challenging times, it's more important than ever to make sure your message is seen. The written word is a cost-effective way to get it out there. Good design gives your words immediate and lasting impact. When you select a writer and designer who play well together, you get exceptional marketing materials—and they get results.

Here are eight reasons to choose a writer who works well with designers:

1. You want great results: Producing powerful marketing materials is a team sport.



2. Visuals count: When did you last hear someone say, "Ooh, that solid page of single-spaced text is so sexy"?



3. Words count: When the designer needs to take 24 words out of a column, it matters which words get taken out.



4. The pieces need to work together: Technology white papers on misty magenta backgrounds will not reach their target audience.



5. You're busy: You want to produce a web site, not play "monkey in the middle" with your writer and designer.



6. You're stressed: You would rather let someone else tell the designer that a computer locked in chains is not the best image for your user-friendly security services.



7. You just want the finished product: You don't really want to know the difference between leading and kerning.



8. Speed counts: Your message gets out faster when your writer and designer start at the same time—provided they both reach the same finish line.