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Five Thoughts on Marketing in Uncertain Times

• Stay visible. In a weak economy, your clients may interpret "laying low" as "about to go under."



• As you adapt your services or products, pricing, and customer support for the changing climate—remember that letting people know about the changes is just as important as making them.



• Take advantage of the "quiet" in marketing and advertising. The decreased noise level makes it easier for potential customers to hear your message.



• The Internet—minus the hype—still offers a cost-effective marketing tool. Consider updating your website. An ethical search-engine placement service may also provide good value.



• In uncertain times everyone needs to feel taken care of. Take care of customers by staying in touch, asking what they need, and helping to meet those needs. Building relationships is always right—now it offers a bigger than usual payback in customer loyalty.