Marketing Communications

Our marketing communications grab attention. They reach your audience on an emotional level. That's important, because people buy how your product or service makes them feel. It's as true for business-to-business, and for green businesses, as for consumer marketing—fundamental human needs don't change when you go to the office.

Players and Motivations
Subtlety can be key to making the emotional connection in marketing communications. That's why we make sure that your marketing communications are strategic communications. We make sure we understand your sales process, and how the specific marketing piece will fit in to that process.

Who are the people you need to convince, and what motivates them?

We match the emotional "temperature" of the copy to your target and message. Edgy and cool? Warm and professional? Properly trustworthy?

It's all about what will make your audience comfortable with you and your products or services.

Show, Not Tell
We make sure we "show" your target audience what differentiates you, rather than just "tell" them. This might mean letting your customers' experiences form part of the story, making use of press to make a point, or using client names judiciously. It also means that we work collaboratively with the graphic designer to make sure that design and copy work together to deliver your message with power.

See our article Show and Tell for some illustrations of these techniques.