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Marketing Resolutions for the New Year

Marketing is something we all need to do throughout the year. Even if you do not offer services or products, you are marketing viewpoints and ideas all the time.

Here are some key "facts" and resolutions to help focus your marketing efforts for 2005:

• The people I want to reach have a lot on their minds. I will do the work to make sure they can hear our message and remember us.


• I am not a mind reader. I will stay in touch with my target audience so I know what they think, need and want.


• Our target audience doesn't know how we can help them. I will show them why they should do business with us / listen to our thinking.


• People want to be familiar with an organization before working with it. I will give our target audience opportunities to learn about our unique talents and capabilities.