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Copywriting vs. Strategic Communications

When you need copy—whether for a website, brochure, pamphlet, white paper or newsletter—you need more than good writing. The copy has to work within the context of your marketing effort and of your entire business. Strategic communication is the framework for making that happen. Here's how they each contribute to your project:

Copywriting works with the words.
Strategic communication works with your business.

Copywriting gives you superbly written marketing materials.
Strategic communication gives you effective marketing materials.

Copywriting is targeted to a specific audience.
Strategic communication makes sure the copy fits its role in a multi-step sales process.

The copy writing process often surfaces related business issues.
Strategic communication makes sure those issues are addressed.

In the end, there's really no "versus" about it. You need both effective
strategic communication and outstanding writing to produce "words that power your business."